Hi there! I’m Sera, your
sustainable personal stylist in Singapore.
I’m a Korean-American personal stylist based in Singapore. As all children of immigrants can relate to when growing up, the idea of:
“who are you and where are you from?”
…was always center-stage when it came to defining my identity. As a child, I used clothing to express just what that meant. Sometimes it was a preppy, all-Americana student to offset my clearly immigrant look. Other times, that was an emo-punk-wannabe rocker because it was after all… the 90’s grunge era and I grew up in Seattle.
(I’ll spare you from any visual evidence here, trust me it wasn’t pretty.)
HERE’S MY STORY:
As I left home, grew into adulthood and moved from major cities to eventually Singapore & Hong Kong, I started to realize that the “where you’re from” starts to get less important as life goes on. It starts changing more to:
“who you are and what are your values?”
And this concept applies to the way we dress… in fact it’s a thing that most people have asked themselves at some point in their lives:
“do these clothes represent my values & the way I want to appear?”
“is this really ME?”
“how do I want people to perceive me?”
…and this to me, is what personal styling is all about. Sure, I’ll make sure you look great, source you the best brands you can afford, but at the same time:
If it doesn’t feel like YOU, it’s not great style.
Fashion has been my entire life journey.
This isn’t just something I stumbled upon. I worked in the fashion + retail industry for over 17 years. From retail sales, merchandising, buying, planning: I’ve done it all spanning San Francisco, Los Angeles, New York, Hong Kong and Singapore. Since I graduated from The Fashion Institute of Design and Merchandising (FIDM), my life and entire career has always been in some shape or form… buying and selling. Before FIDM, my family would always comment on my innate ability to creatively “put things together.”
Throughout my career I’ve always had a passion for thrifting, vintage apparel and accessories, and hosting swap parties with friends in an effort to reduce the guilt from pressuring so many corporate partners to overbuy. That’s where my sustainable approach of styling comes in, and my passion for making sure my clients offload sustainably. I’m a huge advocate of buying preloved: many of my luxury pieces I personally own are sourced preloved.
Me, pregnant volunteering at Redress in Hong Kong.
In 2016, I left my
career ambitions to become a mother.
The accomplishment I felt from achieving my professional goals was replaced by a complete loss of self-identity, upended by sweatpants and nursing bras. Never in my life had I not cared about my clothes, and it transformed the way I wanted to spend my time and money. I was tired of shopping fast fashion to only replace it months later. It was during this transformative time that I realized something:
Self-identity isn’t just about your career or the clothes you wear. It’s about how you feel about them.
So I “Reoutfitted” my life by overhauling my new identity as a mother. I gave up fast fashion and started The Reoutfitter to help others do the same.
After so many years in various roles in the industry, I am finally doing what was my ultimate destiny: helping everyday real women like me in my adopted home Singapore shop better for themselves and discover their confidence through clothes. You don’t have to know anything about fashion to hire a stylist, that is where I come in to help!
I believe everyone can look and feel their best while also being conscious of our environmental impact.
Thanks for reading, I would be honored to Reoutfit you!
xo, Sera
AKA “THE REOUTFITTER”